MODERN GIFTING - a holistic gifting collection

Gifting nuts and dried fruits as part of wedding favours or giveaways is an older tradition than most think. It is believed that the first wedding favour, common amongst European aristocrats, was known as a Bomboniere - a small trinket box made of crystal, porcelain, and/or precious stones containing sugar cubes. As sugar became more affordable, people began to replace bombonieres with sugar coated almonds. For centuries, almonds were commonly distributed to wedding guests to signify well wishes on the bridegroom’s new life and a symbol of wealth and royalty. This tradition, like most food ones, transcended borders to be both adopted and adapted in India according to culture.

As awareness about health practices evolved, most shifted from gifting sugar and dairy laden sweets to a more wholesome, healthy token to symbolise longevity and togetherness. Introducing a comprehensive sagan tray of dried fruit and nuts for the newly married that comprises of sweet and savoury but most importantly, healthy, gourmet treats devoid of refined sugar. The sagan tray comes in two sizes and more information, regarding size variations, timelines and content, can be gathered by reaching out to us directly on WhatsApp.

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MESSAGE FROM OUR FOUNDER

Hi! I am Mandavi Kanchan, founder and creative force of Bruijn, I would like to personally welcome you to the Bruijn family and thank you for following our journey. I founded Bruijn with the goal to reimagine and revisit classic pairings of nuts and dried fruits to add to our significant history and bounty. Whether it is to improve your everyday living or to enrich your celebrations, we handcraft sweet and savory treats that are just as pure, timeless and nourishing as their original ingredients.
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Happy, healthy indulgence!

BRUIJN x MAROOF CULMEN

We were introduced to Maroof’s magic as we paused and stopped scrolling past the fast-paced videos streaming on social media platforms to give way to something with more depth and definition.

His work as aptly described - for the ‘gram bio - is a reverence towards art at the root of life, experiences and people. We will travel through three cities crucial to our narrative and so beautifully captured by Maroof. Find more about the series here; editorial content titled as