Of the many expectations of us as a brand, we identified the one to create a birth range from expectant families as a most pressing one. And rightfully so, for birthing events are ones most definitely to be celebrated with joy and abundance. Birth announcements, first birthday favours and/or first milestones celebrations hold a massive market share of their own in the world of gifting. Where we did need a lot of work is to reach out to an expert in the field and this is how our own collaboration with Team Aiman took birth. Team Aiman is a design studio based out of Mumbai to pioneer whimsical, watercolor illustrations narrating a wonderful story. We had Aiman, their founder, create unique and playful characters that mimic the carefree nature of childhood and our brand. From mischief and merry-making to fun-loving, adorable rabbits, the collection encompasses a wide range of emotions that bring forth the joy of being. Explore our entire range here.