Today we address the very existential question on when, why and who should choose Bruijn; what sets us apart and how do you know if we are the right fit for you? At first glance, it may seem that we are talking about an apparel brand but recent trends show that people tend to pick their snack and gifting partner with the same discernment and care.

If you're a frequent snacker, looking for a pre and post workout boost, or want to tap into healthier eating then we are surely a good fit for you. While we are not organic and 35% of our savoury nut range does contain artificial flavorings, we actively seek to reduce this percentage year on year. At Bruijn, there is also a strong belief that less is more so the fewer the ingredients that go towards making a delicacy, the cleaner it is. All of our dried fruits and some of our nuts like Sour Cream & Onion Pistachios are seasoned with completely natural ingredients like Himalayan chives, dehydrated milk powder and nigella seeds. More conscious snacking can also be aided by choosing products that are grown geographically closer to you. So our Thar-grown dates, Idukki-origin chocolate and other dried fruits with Indian micro-ingredients play a large role in building Bruijn's 'locally-rooted' story. 

If you're looking at gifting, studies show that people have become increasingly conscious of what they consume and in consequence, of what they receive as gourmet gifts. If you yourself are wary of consuming high sugar or anything preserved, it's most likely that your recipient feels the same. Along with minimal ingredients, we are 90% refined sugar free with alternate sugars like raw, sulphurless and in some cases, no sugar at all. Our gift boxes, hampers also reflect an elevated aesthetic that speaks of understated luxury suitable for modern-day weddings, birth announcement, corporate giveaways amongst others. Choosing Bruijn is also a quiet endorsement of the stories we tell — narratives centered on dried fruits and nuts within the Subcontinent, from the hands that grow them to the people who carry them home. And in that way, Bruijn has a soul and a personality that sets it apart from other sales-driven brands. 

We hope this puts things in perspective to help you determine if we are the right pick. As for us, we look forward in growing our tribe and thriving in the ecosystem that our customers have helped us build. 

With warmth,